10 Jul 2017

Posted By:  jeff

Corporate Culture: Creating Yours By Choice Not By Chance

Corporate Culture: Is yours being created by choice or by chance?

Before we start I am going to make two assumptions.

First, if you are reading this article, you are already very familiar with the research around the business case for creating a positive work culture. Ie.

According to a Gallup study,

companies with a positive work culture consistently have:

37% more sales
31% more productivity
51% less turnover
49% less safety incidents
22% greater customer satisfaction

And second, even though you have a growing body of research on your side, getting the rest of your company to buy into the importance of actually focusing long term on your culture can be REAL challenge.

Now let’s take a look at one of the reasons you are having a hard time getting everyone else on your team to see the importance of what you know to be true.

If you Google Corporate Culture, one of the first definitions you will see is:

Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.

I want to bring your attention to the second sentence… “often corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”

Hmmm, NOT focusing on our corporate culture is so engrained in our current landscape that in its very definition, it is explained as “Not expressly defined” and “develops organically over time.”

No wonder it’s hard to get the rest of the team to focus on it. Imagine if farming had a similar definition. The crops you want to grow won’t be expressly defined and will just develop organically over time.

Not sure how many farmers would leave their success to that kind of chance. And yet that is what we are often asked to do when it comes to focusing and investing in our corporate culture.

So, if we want to change the conversation, one of the first steps we need to do as a community is to actually change the definition.

Here’s a definition we like.

Corporate Culture is the heart of your organization. It is the environment that you consciously create for your employees and one of the biggest keys to your company’s long-term success. It is “expressly defined” based on the values your company wants to stand for. And most importantly, it is focused on and reinforced consistently over time until it permeates every area of the your business.

What do you think? Do you have a definition of Corporate Culture that you like? Please share.

For more on what we are doing in the areas of shaping Corporate Culture, reinforcing your company values, and gamifying the whole process, please contact us today!



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